31 years of delivering signature sales programmes across 41 countries
Building future‑ready sales organisations, leaders and professionals
World-class sales training for sales professionals and leaders in the age of AI.
Rated 4.5 / 5 on Google
Trusted by leading organisations around the world
Everything You Need to Build a Future-Ready Sales Organisation
Whether you need a clear sales methodology, a targeted capability programme or a customised solution that can scale across your organisation, our sales training turns sales capability into real-world performance.
Future‑Ready Sales
Our Sales Framework
Give Your Sales Teams a Clear Way to Win
Our proprietary Sales Mastery Framework™ gives your teams one practical structure for the whole customer journey, from first contact to long-term partnership.
Our Sales Framework
Attract
Diagnose
Influence
Commit
Grow
Our Programmes
Build the Capabilities Your Teams Need Most
Choose from a portfolio of sales training programmes built around real scenarios and hands-on practice.
Delivery Formats
Keynotes
Masterclasses
Workshops
Boot Camps
Modular Learning Journeys
Customised Sales Enablement
Built Around the Way Your Organisation Sells
Every organisation sells differently. We customise around your people, products, customers, markets and commercial priorities, so the programme fits the way you work.
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Our Most Popular Sales Training Programmes
Our sales training programmes range from future-ready selling and AI to consultative selling, influence, negotiation and leadership, built around the capabilities sales professionals need to win in a changing market. Organisations in 41 countries have trained with us.
The Future of Selling™
Winning Customers in the Age of AI
AI-Driven Sales Mastery™
Turn AI Into Your Sales Co-Pilot
Sales Mastery™
Build Stronger Sellers Across the Complete Sales Journey
Build the Leaders Behind High-Performing Sales Teams
Why Global Sales Academy
World-class sales training, proven in 41 countries.
Global Sales Academy brings 30+ years of commercial experience and tested sales methodologies to organisations that want stronger sales results, wherever they sell.
A Global Track Record
30+ years of experience across 41 countries and 1,000+ brands.
Led by a Global Thought Leader
Founded by Dr Jerome Joseph, ranked No. 2 Global Brand Thought Leader in the World in 2020 and 2022.
Frameworks That Scale
Sales methodologies refined over decades and built to work across large teams.
Sales Enablement Built Around You
Programmes that align your sales teams and leaders around one way of selling, with AI included.
Practical AI for Selling
Hands-on AI workflows for sellers and sales leaders, ready to apply straight after the session.
Reach at Global Scale
Our work has reached more than 1.2 million leaders and professionals worldwide.
Boardroom Perspective
Programmes shaped by years of advising senior leaders on growth and performance.
Engaging, Interactive Delivery
Live sessions built around your business, designed to change behaviour long after the workshop.
About Global Sales Academy
Global Thinking. Practical Application.
Our programmes are built around real sales conversations and real commercial challenges. We shape every example, case study, exercise, role-play and tool around your industry, your customers and the way your team actually sells, so what people learn in the workshop shows up in their next customer conversation.
Global Sales Academy Framework
Our Sales Mastery Framework™ maps the five stages of the future of selling, from first impression to long-term partnership, so your team knows what to do at every stage.
Create Opportunity.Build credibility, visibility and relevance. Use personal branding, networks, prospecting and AI-powered intelligence to create access to the right customers.
in
Create with AI
✦ Post idea✦ Rewrite✦ Shorten✦ Translate
Customer insightFind the right message
Understand the Customer.Research each account, ask better questions and listen closely. Understand stakeholders, priorities, challenges and decision criteria before recommending a solution.
Create Value and Belief.Turn customer insight into clear value propositions and recommendations. Stories and well-built presentations help customers see why they should act.
Move From Interest to Action.Handle objections, negotiate on value and give customers the confidence to decide. Every conversation ends with a clear commitment and a next step.
Expand the Relationship.Keep delivering value after the sale. Stronger relationships create new opportunities, grow accounts and turn customers into long-term advocates.
in
Create with AI
✦ Post idea✦ Rewrite✦ Shorten✦ Translate
Customer insightFind the right message
See us in action
Watch Dr Jerome Joseph on stage and in the training room with audiences around the world. Our sessions energise people and get them practising as well as listening, so strategy turns into measurable, lasting impact with customers.
Books and Playbooks
Ideas that shape brands, leaders, and the future of business
Read Dr Jerome Joseph's best-selling books. Practical, strategic and written for leaders and sales professionals who want clear thinking in complex times.
The AI Customer Acquisition Playbook™: How to Attract, Nurture & Convert Customers at Scale
A clear system to attract, nurture and convert customers at scale with AI.
$15
101 Ways to Use AI to Grow Your Business
Practical ways to save time and grow your business with AI.
The 30-Day AI Personal Brand Plan
A daily plan to build your visibility and influence with AI.
The Brand Playbook: 88 Game-Changing Strategies and Ideas To Win in the Marketplace
88 practical plays to grow your company brand or your personal brand.
$25
Internal Branding: Building your Brand from Within
A six-step plan to align your people behind your brand promise.
$20
Stand Out! 30 Principles to Grow your Personal Brand
30 practical principles to build a personal brand people remember.
$5
Get Aligned: 10 Principles to Grow Your Internal Brand
10 simple principles to turn your employees into champions of your brand.
$5
Ultimate Personal Brand Checklist
The key questions to ask as you define and grow your personal brand.
The Brand Theatre: Staging Extraordinary Branded Customer Experiences
How to deliver your brand promise at every customer touchpoint.
Available on request
The Brand Theatre: Workbook
Models and templates to design a branded customer experience.
Available on request
Turn Me On: A Guide to Personal Branding
The 5D process to define and deliver your personal brand.
New editions in progress
Turn Me On: Workbook & Resource Kit
Exercises and templates to put the 5D process into practice.
New editions in progress
Testimonials
Sales and enablement leaders at TikTok, PayPal, Google and Dow Jones on their experience of sales training with Dr Jerome Joseph.
“
It was a pleasure partnering with Dr. Jerome over the past three years to strengthen TikTok’s sales culture across Asia. His work on the “TikTok Way of Selling” training program transformed complex sales methods into practical, engaging workshops that significantly supported our regional sales strategy.
P
Pan Yang
Operations & L&D Leader
“
Jerome Joseph is an exceptional keynote speaker and trusted professional. His passion, expertise in branding and sales, and genuine dedication make him a reliable partner who consistently delivers value and impact.
C
Cham Hui
Sales Enablement @ Dow Jones | Ex-TikTok | ChFC®
“
Jerome Joseph is a world-class speaker and consultant who shares powerful insights and ideas to help impact your brand and sales. His programs are highly engaging with lots of great content and strategies to impact business growth. Highly recommended.
L
Leslie Bayona Riviello
Design-led AI Innovation @ Google
“
I had the pleasure of working with Jerome during my time at TikTok, where I engaged him as a trainer for our sales teams. Jerome takes immense pride in his work, consistently translating his passion for sales and training into highly impactful learning experiences.
A
Ayden Loo
Sales Enablement Lead @ PayPal | ex-TikTok
“
I had the opportunity to hear Dr. Jerome Joseph speak recently, and wow, what an experience! He’s one of those rare keynote speakers who can combine solid expertise with infectious energy. From the moment he spoke, he had the audience hooked, not just with stories and humour, but with practical, actionable ideas we could take away and use immediately.
S
Serene (Lucy) Toh
Senior Associate Division Director at PropNex
“
Jerome Joseph is a highly experienced and dedicated trainer who generously shares his expertise in branding and sales. His international experience, engaging approach, and professionalism make him an outstanding speaker and business partner.
C
Chan K.
Senior Advisor, APJ Learning & Development Shared Services
“
It was a pleasure partnering with Dr. Jerome over the past three years to strengthen TikTok’s sales culture across Asia. His work on the “TikTok Way of Selling” training program transformed complex sales methods into practical, engaging workshops that significantly supported our regional sales strategy.
P
Pan Yang
Operations & L&D Leader
Let's start the conversation
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What is sales training, and who is it for?
Sales training builds the skills, habits and confidence salespeople need to win customers and grow accounts. It suits new and experienced sellers, key account managers, business development teams and the sales leaders who coach them.
What sales training does Global Sales Academy offer?
Our sales training covers the full sales journey, from The Future of Selling and AI-Driven Sales Mastery to Consultative Solution Selling, Personal Branding for Sales Professionals, Powerful Negotiations, The Objection Advantage and Sales Leadership Excellence. The full list is on our Programmes page.
Do you run corporate sales training for teams in Singapore and overseas?
Yes. We are based in Singapore and have delivered sales training in 41 countries. We work with teams of all sizes, from a single sales department to a regional or global sales organisation. Every session is built around your products, customers and markets, so the examples and role-plays feel like your own sales conversations.
What formats are available?
Keynotes, masterclasses, workshops, boot camps and modular learning journeys. A keynote works well to open a sales conference. A modular journey suits teams who want behaviour to change over time.
Can the training be customised for our industry?
Yes. Off-the-shelf sales courses rarely fit the way a particular business sells. We shape the content, case studies and tools around your people, products, customers and commercial priorities, so people can use what they learn straight away.
Do you train sales managers and sales leaders?
Yes. Sales Leadership Excellence helps sales leaders create clarity, coach effectively and build consistent performance in an AI-enabled world. Managers shape behaviour long after a workshop ends, so we recommend training leaders alongside their teams.
Do you teach salespeople how to use AI?
Yes. AI-Driven Sales Mastery shows salespeople and sales leaders how to use AI for research, prospecting, preparation, customer conversations and account growth. AI will not replace good sellers, but sellers who use it well will outperform those who do not.
How is your sales training different from other sales courses?
We build everything around real sales conversations instead of theory. Our programmes follow the Global Sales Academy Framework (Attract, Diagnose, Influence, Commit and Grow), and every exercise, role-play and tool is shaped around your customers, so people put it to work the following week.
Who leads the training?
Global Sales Academy was founded by Dr Jerome Joseph, a global authority on branding and sales capability with more than 30 years of experience across 41 countries and 1,000+ brands.
How do I choose the right sales training programme?
Tell us about your team, your customers and the results you want. We will recommend a programme or design a custom one. Use the contact form below to start the conversation.
The Future of Selling™: Winning Customers in the Age of AI
Synopsis
The world of selling is changing faster than ever. Buyers are better informed, buying journeys are more complex, digital channels shape relationships before the first meeting, and AI is transforming how salespeople research, prepare, communicate, practise and perform.
The Future of Selling™ is Global Sales Academy’s flagship future-ready sales programme. It equips sales professionals to combine the timeless human strengths of trust, judgement, curiosity and influence with the speed, intelligence and productivity of AI. Built around the Sales Mastery Framework™ — Attract, Diagnose, Influence, Commit and Grow — the programme develops capability across the complete sales journey.
Participants leave with a practical roadmap for selling in the age of AI, stronger customer-facing skills and a personal Future of Selling playbook they can apply immediately.
Key Learning Outcomes
Understand how AI, changing buyer behaviour and digital channels are reshaping the future of selling.
Build greater credibility and relevance before the first customer conversation.
Use AI to strengthen account research, customer intelligence and meeting preparation.
Diagnose customer priorities more effectively through stronger questioning, listening and discovery.
Communicate value, stories and recommendations with greater influence and relevance.
Navigate objections, negotiation and commitment with greater confidence.
Use AI and human relationship skills to deepen accounts and create long-term customer growth.
Key Modules
The Future Sales Reset How buyers, technology and AI are changing the rules of selling.
ATTRACT Personal credibility, opportunity creation, social selling, prospecting and AI-powered research.
DIAGNOSE Account intelligence, stakeholder understanding, strategic discovery, questioning and listening.
INFLUENCE Value creation, commercial storytelling, personalised messaging and persuasive recommendations.
COMMIT Objection handling, negotiation preparation, decision confidence and next-step discipline.
GROW Relationship intelligence, account growth, cross-selling, upselling and continued customer value.
Human + AI Advantage Where AI accelerates performance and where human judgement, empathy and trust remain essential.
Your Future of Selling Playbook Converting the learning into practical actions, prompts, workflows and sales habits.
AI-Driven Sales Mastery™: Turn AI Into Your Sales Co-Pilot
Synopsis
AI can help salespeople work faster. The real opportunity is to help them sell better.
AI-Driven Sales Mastery™ is a hands-on programme that shows sales professionals how to use generative AI across the complete sales journey — from prospecting and account research to meeting preparation, discovery, value communication, rehearsal, follow-up and account growth. The emphasis is on practical workflows that improve thinking, relevance, preparation and execution, not simply on learning tools.
Participants build reusable AI sales workflows and a personal AI Sales Playbook while retaining the human judgement, customer empathy and commercial accountability that great selling requires.
Key Learning Outcomes
Identify high-value AI use cases across the sales journey.
Write stronger prompts by providing better context, goals and customer information.
Create faster and more useful account, industry and stakeholder intelligence.
Use AI to prepare stronger discovery questions, value messages and presentations.
Practise objections, negotiations and customer conversations through AI-assisted role-play.
Improve follow-up, personalisation and account-growth planning without losing authenticity.
Build a practical set of repeatable AI workflows that can be used after the programme.
Key Modules
AI Sales Mindset What AI can do, what it cannot do and how high-performing sellers should use it.
Prompting for Sales Context, role, task, audience, constraints and quality control.
AI Prospecting & Account Intelligence Research, trigger events, stakeholder hypotheses and outreach preparation.
AI for Value & Influence Value propositions, customer messages, storytelling, presentations and personalisation.
AI Practice Lab Objection simulation, negotiation rehearsal, pitch practice and feedback.
AI Follow-Up & Growth Meeting summaries, next-step communication, CRM support, account planning and relationship growth.
Build Your AI Sales Playbook Create reusable prompts, workflows and guardrails for daily selling.
Sales Mastery™: Build Stronger Sellers Across the Complete Sales Journey
Synopsis
Great selling is not one skill. It is the ability to perform consistently across the complete customer journey.
Sales Mastery™ gives sales professionals a practical, end-to-end approach to creating opportunities, understanding customers, communicating value, navigating resistance, securing commitment and growing relationships. Built around the Global Sales Academy Sales Mastery Framework™, it provides a common language that helps sellers become more structured without becoming scripted.
The programme is ideal for organisations that want to strengthen fundamental selling capability while creating a consistent methodology that can be reinforced by managers and applied across teams.
Key Learning Outcomes
Adopt a customer-centred mindset and a clear structure for professional selling.
Create stronger opportunities through credibility, relevance and purposeful prospecting.
Conduct more effective discovery conversations and diagnose customer priorities.
Translate solutions into clear customer value and persuasive recommendations.
Handle objections, negotiate value and create confident next steps.
Strengthen account relationships and identify opportunities for continued growth.
Key Modules
The Sales Mastery Mindset Trusted adviser behaviours, preparation and customer focus.
ATTRACT Credibility, opportunity creation, prospecting and first engagement.
DIAGNOSE Discovery, questioning, listening, stakeholder understanding and needs analysis.
INFLUENCE Value propositions, differentiation, storytelling and persuasive recommendations.
COMMIT Objections, negotiation, commitment and next-step discipline.
GROW Retention, relationship depth, cross-selling, upselling and account growth.
Personal Sales Action Plan Turning the framework into repeatable sales habits.
Consultative Solution Selling™: Move From Product Selling to Customer-Centred Solutions
Synopsis
Customers do not want a salesperson who simply presents products. They want someone who can understand their situation, challenge assumptions, identify what matters and recommend the right solution with confidence.
Consultative Solution Selling™ develops the mindset and conversation skills required to sell as a trusted adviser. Participants learn how to move beyond scripted discovery and product pitching by diagnosing needs, exploring business impact, understanding stakeholders and connecting solutions directly to customer priorities.
The programme creates a practical structure for customer-centred conversations that feel natural, relevant and commercially purposeful.
Key Learning Outcomes
Shift from product-led pitching to customer-centred problem solving.
Open and structure consultative conversations with greater confidence.
Ask strategic questions that uncover needs, priorities, impact and decision criteria.
Listen actively and explore customer responses without sounding scripted.
Connect solutions to business outcomes and customer value.
Handle concerns and create clear next steps through a consultative approach.
Key Modules
The Consultative Seller Mindset, trust and the role of a trusted adviser.
Prepare to Diagnose Customer context, account research and meeting objectives.
Strategic Discovery Questions that explore situation, challenges, impact, priorities and desired outcomes.
Listening & Diagnosis Clarifying, probing, summarising and uncovering what matters most.
Solution Alignment Connecting capabilities to customer priorities and value.
Consultative Influence Recommendations, objections and value-based responses.
Commitment & Next Steps Creating clear momentum without pressure.
Personal Branding for Sales Professionals™: Build Trust Before the First Conversation
Synopsis
Customers increasingly form an opinion of a salesperson before they ever speak to them. A credible personal brand can create familiarity, confidence and relevance long before the first sales conversation begins.
Personal Branding for Sales Professionals™ helps sellers clarify what they want to be known for, communicate a compelling professional value proposition and build visible proof of expertise across digital and face-to-face channels. The programme connects personal branding directly to commercial outcomes — better access, stronger trust, warmer conversations and greater influence.
Participants leave with a clear positioning, stronger professional presence and an actionable personal brand plan.
Key Learning Outcomes
Clarify a distinctive and credible professional positioning.
Create a compelling personal value proposition for customers and stakeholders.
Strengthen credibility through proof, expertise, stories and visible contribution.
Improve professional profiles and digital presence, including LinkedIn.
Build thought leadership and content themes that create customer relevance.
Use AI to support content creation while preserving authenticity and personal voice.
Key Modules
The Sales Personal Brand Why credibility and visibility matter in modern selling.
Brand Positioning What you want to be known for and who needs to know it.
Personal Value Proposition Connecting your expertise to customer value.
Proof & Trust Experience, stories, results, reputation and credibility signals.
Digital Brand Profile optimisation, LinkedIn presence and professional consistency.
Thought Leadership & Content Content pillars, contribution and relationship-building.
AI-Powered Personal Branding Research, ideation, repurposing and voice-preserving content workflows.
Personal Brand Action Plan A practical 30-day visibility and influence plan.
Strong negotiation is not about winning at the customer’s expense. It is about protecting value, understanding interests and creating agreements that both sides can support.
Powerful Negotiations™ gives sales professionals a disciplined approach to negotiation preparation, power, variables, trade-offs, proposals and commercial tension. Participants learn how to move beyond positional bargaining, trade rather than concede and protect both the economics and the relationship.
The programme is practical, scenario-based and designed for real commercial negotiations where price, scope, timing, risk and value are all in play.
Key Learning Outcomes
Prepare negotiations with clear objectives, priorities, boundaries and alternatives.
Understand the difference between stated positions and underlying interests.
Assess sources of power and improve negotiation confidence.
Identify variables and create intelligent trade-offs instead of one-sided concessions.
Develop stronger proposals, counterproposals and value-protection strategies.
Manage pressure, tactics and difficult behaviour while preserving the relationship.
Key Modules
Negotiation Strategy Objectives, walk-away points, alternatives and preparation.
Interests, Positions & Power Understanding what really drives the negotiation.
Variables & Value What can be traded, protected or exchanged.
Proposals & Counterproposals Making offers with clarity and discipline.
Trade, Don’t Concede Conditional movement and value exchange.
Tension & Tactics Handling pressure, deadlock and difficult behaviour.
Agreement & Close Confirming value, commitments and implementation.
Negotiation Simulation Practice on realistic or organisation-specific scenarios.
The Objection Advantage™: Turn Resistance Into Better Sales Conversations
Synopsis
An objection is not always a rejection. Often it is a signal that the customer needs more clarity, confidence, value or evidence before moving forward.
The Objection Advantage™ helps sales professionals replace memorised rebuttals with a more intelligent approach to resistance. Participants learn how to stay composed, diagnose the concern behind the words, ask clarifying questions, respond with relevant value and create movement without becoming defensive or argumentative.
The programme turns objections into opportunities for deeper understanding and stronger commercial conversations.
Key Learning Outcomes
Recognise the difference between objections, conditions, concerns and stalls.
Remain composed and curious when customers push back.
Diagnose the real issue behind a stated objection.
Respond using value, evidence, questions and reframing rather than scripts.
Handle price pressure without immediately discounting.
Use objections to create clearer commitment and next steps.
Key Modules
Understanding Resistance Why customers object and what objections really mean.
The Objection Mindset Composure, curiosity and confidence under pressure.
Diagnose Before You Respond Listen, clarify, acknowledge and explore.
Reframe & Reinforce Value Questions, evidence, stories and customer relevance.
Price & Discount Objections Protecting value and avoiding premature concessions.
Common Objection Scenarios Competition, timing, authority, risk, need and budget.
Objection Practice Lab Rehearsal, feedback and flexible response building.
Sales Leadership Excellence™: Lead High-Performing Sales Teams
Synopsis
Sales leadership is not simply about reviewing numbers. It is about creating clarity, building capability, reinforcing standards and helping people perform consistently in the moments that matter.
Sales Leadership Excellence™ equips sales managers and commercial leaders with a practical operating approach for leading performance. Participants learn how to translate strategy into observable sales behaviours, run stronger pipeline and opportunity conversations, create accountability, coach capability and guide their teams through an increasingly AI-enabled sales environment.
The programme helps leaders become the system behind sustainable sales performance.
Key Learning Outcomes
Translate sales strategy into clear team priorities, standards and behaviours.
Create stronger accountability without relying on command-and-control leadership.
Lead more effective pipeline, opportunity and performance conversations.
Diagnose whether performance gaps are caused by skill, will, process or context.
Build a stronger coaching and reinforcement rhythm across the team.
Guide responsible and commercially useful AI adoption in sales.
Key Modules
The Sales Leader’s Role From managing activity to leading capability and performance.
Standards & Expectations Defining what good sales behaviour looks like.
Performance Leadership Focus, accountability, motivation and execution.
Rated 4.5 / 5 on Google
