Dr Jerome Joseph waving to a large standing audience in a dark arena

Building the Future of Sales Capability

Global Sales Academy helps organisations build better sellers, stronger sales leaders and higher-performing sales teams for the age of AI. Our sales training combines proven sales principles, practical methodologies, world-class facilitation and AI-enabled selling, so your people create opportunities, win customers and grow stronger commercial relationships.

Better sellers, better sales leaders and better sales performance in the age of AI.

Trusted by leading organisations
around the world

How We Build Sales Capability

Selling has changed

Customers are better informed, buying decisions involve more people, and competition is intense. AI is changing how salespeople research, prepare, communicate and perform.

Global Sales Academy helps sales organisations combine the timeless human disciplines of great selling with the capabilities needed to succeed in an AI-powered world. That means human trust with AI intelligence, commercial judgement with better data, and relationship skills with digital capability. Experience still matters, and it grows when teams keep learning.

This is the future of selling, and we help organisations prepare for it.

People
Build Better Sellers and Sales Leaders
We build the mindset, confidence, skills and behaviours sales professionals need to perform in real customer situations.
From prospecting and discovery to influence, negotiation and account growth, our programmes help people become more confident and commercially effective.
Managers shape behaviour long after a programme ends. That is why we also develop sales leaders who know how to coach, reinforce and sustain performance.
Better people create better customer conversations.
Frameworks
Give Your Teams a Clear Way to Sell
Great sales teams share a common language instead of relying on individual style alone. Our framework gives every seller the same practical path.
You get consistency without turning salespeople into robots. The framework sets the direction, and the seller brings judgement, personality and human connection.
Already have a methodology? We fit our approach to the way your business already sells.
- Attract
- Diagnose
- Influence
- Commit
- Grow
Capabilities
Turn Learning Into Everyday Sales Practice
Training should not finish when the workshop ends. We help organisations turn learning into practical sales capability, backed by coaching and tools that keep new skills in use.
The goal is simple: your people sell better.
- Customised Programmes
- Sales Playbooks
- AI Sales Workflows
- Tools & Templates
- Role-Plays & Simulations
- Sales Coaching
- Train-the-Trainer
- Certification
- Licensing

WHY ORGANISATIONS WORK WITH US

World-Class Programmes Need World-Class Delivery

A sales programme is only as good as the experience people have inside it. Content matters, and so do the facilitator, the relevance of the examples, the energy in the room and the chance to practise. We bring these together so that every idea becomes something a salesperson can use with a customer the next day.

Proven Programmes

Built on more than 30 years of practical experience and our own proprietary methodologies, tested with organisations across industries and markets.

Practice-Led Learning

Interactive programmes built around discussion, role-play and real commercial challenges, with tools participants can use straight away.

World-Class Facilitation

Facilitators who know business and sales, and know how to move a room from learning to application.

Practical AI Integration

We show sellers how AI can improve the work they already do: research, preparation, prospecting, personalisation, rehearsal, customer engagement, follow-up and account growth. It supports their judgement instead of replacing it.

Customisation

Your people sell your products, to your customers, in your markets. We bring that reality into the learning experience.

Global perspective. Local relevance.

For more than 30 years, our work has taken us across industries, cultures and markets worldwide. We have worked with global multinationals, market leaders, sales organisations, SMEs and growing businesses, giving us a perspective that is both international and practical.

A Global Track Record

30+ years of experience across 41 countries and 1,000+ brands.

Led by a Global Thought Leader

Founded by Dr Jerome Joseph, ranked No. 2 Global Brand Thought Leader in the World in 2020 and 2022.

Frameworks That Scale

Sales methodologies refined over decades and built to work across large teams.

Sales Enablement Built Around You

Programmes that align your sales teams and leaders around one way of selling, with AI included.

Practical AI for Selling

Hands-on AI workflows for sellers and sales leaders, ready to apply straight after the session.

Reach at Global Scale

Our work has reached more than 1.2 million leaders and professionals worldwide.

Boardroom Perspective

Programmes shaped by years of advising senior leaders on growth and performance.

Engaging, Interactive Delivery

Live sessions built around your business, designed to change behaviour long after the workshop.

Led by Dr Jerome Joseph

Global experience and commercial insight, delivered with world-class facilitation.

Global Sales Academy is led by Dr Jerome Joseph, a global keynote speaker and sales trainer based in Singapore. Over more than 30 years he has helped over 1,000 brands in 41 countries sell better, and his keynotes and masterclasses have reached more than 1.2 million people. He is the youngest-ever inductee into the Asia Speaker Hall of Fame, was ranked No. 2 Global Brand Thought Leader in the World in 2020 and 2022, and has written 14 best-selling books. Today he applies that experience to help sales teams win more customers and build stronger relationships.

Dr Jerome Joseph waving to a packed audience from the stage at a keynote

Part of a broader business ecosystem

Global Sales Academy is the specialist sales capability business within the wider Global Brand Academy. Between them, the two bring expertise in sales, brand, customer experience, leadership, personal branding and AI.

Let's start the conversation

Planning sales training for your team, wherever they sell? Tell us what you want to achieve and we will recommend the right programme.

Enquiry

Tell us what your team needs

Share a few details and we will come back with the right programme for your people.

Your questions answered

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What is sales training, and who is it for?

Sales training builds the skills, habits and confidence salespeople need to win customers and grow accounts. It suits new and experienced sellers, key account managers, business development teams and the sales leaders who coach them.

What sales training does Global Sales Academy offer?

Our sales training covers the full sales journey, from The Future of Selling and AI-Driven Sales Mastery to Consultative Solution Selling, Personal Branding for Sales Professionals, Powerful Negotiations, The Objection Advantage and Sales Leadership Excellence. The full list is on our Programmes page.

Do you run corporate sales training for teams in Singapore and overseas?

Yes. We are based in Singapore and have delivered sales training in 41 countries. We work with teams of all sizes, from a single sales department to a regional or global sales organisation. Every session is built around your products, customers and markets, so the examples and role-plays feel like your own sales conversations.

What formats are available?

Keynotes, masterclasses, workshops, boot camps and modular learning journeys. A keynote works well to open a sales conference. A modular journey suits teams who want behaviour to change over time.

Can the training be customised for our industry?

Yes. Off-the-shelf sales courses rarely fit the way a particular business sells. We shape the content, case studies and tools around your people, products, customers and commercial priorities, so people can use what they learn straight away.

Do you train sales managers and sales leaders?

Yes. Sales Leadership Excellence helps sales leaders create clarity, coach effectively and build consistent performance in an AI-enabled world. Managers shape behaviour long after a workshop ends, so we recommend training leaders alongside their teams.

Do you teach salespeople how to use AI?

Yes. AI-Driven Sales Mastery shows salespeople and sales leaders how to use AI for research, prospecting, preparation, customer conversations and account growth. AI will not replace good sellers, but sellers who use it well will outperform those who do not.

How is your sales training different from other sales courses?

We build everything around real sales conversations instead of theory. Our programmes follow the Global Sales Academy Framework (Attract, Diagnose, Influence, Commit and Grow), and every exercise, role-play and tool is shaped around your customers, so people put it to work the following week.

Who leads the training?

Global Sales Academy was founded by Dr Jerome Joseph, a global authority on branding and sales capability with more than 30 years of experience across 41 countries and 1,000+ brands.

How do I choose the right sales training programme?

Tell us about your team, your customers and the results you want. We will recommend a programme or design a custom one. Use the contact form below to start the conversation.